The Bicycle & Fitness Co. Googlemaps

   292 Reviews
1704 Memorial Dr.
Manitowoc, WI 54220
9206821944
Visit Website

Recent Reviews:


Dave does an awesome job of listening, providing input, and then servicing what he sells.

Alway great customer service and Dave is an experienced pro on bikes! Trek is a great line and we are fortunate to have a dealer like Dave in Manitowoc.

Excellent, l was very happy to work with all the people that work there! I was treated well & they did excellent work. Dave & his Crew are all very friendly & looking forward to more in the future

I have always had Trek bikes and I like the service the employees at the store provide.

I stopped in because I was having trouble with my Gears and Brakes. I expected to drop it off. But realizing I ride every day, they took the time right when I came in and fixed it.perfectly

We bought our bikes from your store and have been very happy with the quality! I recently needed a repair from a slight crash and needing some adjustments. The turn around time was commendable and we were back on the trails again. The staff are helpful, kind, friendly and knowledgeable! Thank you for the small town feel and great service!

Very accommodating, quick service. Very friendly.

We purchased a Trek bicycle from Dave a few years ago and recently decided to purchase an E-bike. Dave was so helpful and took his time explaining the differences between the bikes. He encouraged us to try out each of the bikes so we were sure we were getting the right fit. Thanks Dave!

The high quality..

Reliable and pleasant.

Always reliable and professional service

I had called prior to going there to see if they had time to change my rear tire and check my chain. Dave said they would have time to fix it right away so I went there and they did! I like the fact that I can count on them to check and fix things right away. I'm an avid cyclist that doesn't like to miss a day of biking.

Great service at a reasonable price. They live the sport and really want you to gave the best experience riding.

Excellent service! John walked me through all the functions of my new e-bike and offered great advice. He clearly believes in his product and is committed to customer satisfaction, encouraging me to ride and not just sit on my bike! After all, as he pointed out, we're The Fitness Store. :)

Great quality! Extremely knowledgeable! Super friendly!

I love my E-bike. I have had some bad luck since getting my bike in August of 2025. 2 blown tires and then the chain coming off, but Dave at the Trek bike shop has been a godsend. He even picked me up once when I was stranded with one of the flats. Repaired it so fast I was back on the road in no time. Being able to ride without struggling on the windy days that happen so often is great and I can enjoy the ride and fresh air a lot longer and ride much farther. Best investment ever!

Dave is always able to find items that are not available in the store.

Personal Service

David is extremely professional answered all questions but most of i felt like family i recommend anyone who are looking to buy or just have questions to go too him i will be a repeat customer i thank you Dave for your patience and i love my tricycle😆😆

Brought in a mountain bike from the 90’s that needed a little TLC and a tuneup…rotting grips , break pads, tires and inner tubes. Dave did a fantastic job bringing it back to life…I highly recommend his work!