Sales and service staff are very knowledgeable and approachable. They take the time to listen to the customer, figure out where they are on the bike knowledge spectrum, and what they want or need. Then they thoughtfully suggest relevant products or services and can explain the advantages and disadvantages at the customer's level. That is so different from the bigger multi-shop bike stores. They may have a larger inventory, but are much less helpful. And with today's on-line parts and products options, the size of the warehouse doesn't matter as much; it's the personal service that sets 2 Rivers apart.
The prices are really good, if not the best on the item I bought.
The best part was the top level customer service I received when I had an issue with my order. Which was not the fault of 2 Rivers. Amos really went above and beyond.