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   7653 Reviews
601 Williamson St
Madison, WI 53703
(608) 442-5974
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Recent Reviews:


The mechanics are excellent. The products and accessories at all locations are reasonably priced and it is great to have local shops to bring in my bikes for repair.

Genuine people on staff. Helpful and considerate. Low pressure. 30 day guarantee on products.

Mechanic that helped me buy a new chain was helpful

Fitting went well Ready on time and well prepared Informed me on fit and function Asked about experience and expectations Several (4) bikes ready for trial

I've been a long time customer of Machinery Row. I bought my bike from them in 2009. They are keeping it alive and rideable. Wouldn't trust my bike with anyone else.

Then friendliness of the staff

Great selection of bicycles, apparel, and cycling accessories! Friendly and knowledgeable staff. Great mechanics too! Beautiful building.

The staff are knowledgeable and friendly. Chris was exceptional assisting me with purchasing and fitting my Trek Checkpoint.

Knowledgeable mechanic explained my options and took care of my issues (as they always do). And the location can't be beaten.

Friendly knowledgable professional stafg

Respectful attention to each person, no matter if they are apparently an experienced cyclist or not. Bike techs that often explain what and why and options (again, without assuming I don't know, but explains thoroughly), and propose affordable fixes.

The bicycle service was great! I brought my bike in with a flat and they fixed it that day and super quick.


Lots of quality bikes to choose from. Staff members usually have the answers to my questions.

You had a variety of choices and colors to choose from. It is important to me to see the color of the bike, not just colors on paper. Brandon was well versed in the options and was able to spend as much time as we needed. I love my new bike. It fits me well and thus will be used often. Thanks, [FIRST NAME REMOVED] & Ryan [LAST NAME REMOVED]

Was greeted and directed where to go when I brought in my bike for repair, and I am pleased with the result. The process of finding out what I needed was seamless, and the quote was fair. Having spaces dedicated to maintaining and catering to bikes will become essential in the coming years, and getting familiar with them is my goal. Looking forward to future visits.

Staff is extremely helpful, accommodating and knowledgeable. They were able to assess and come up with a fix for my bike. They gave me an accurate timeline and notified me when my bike was done. So far the bike runs normally!!

Working with Reegan was great! Also really enjoyed being able to text the shop phone if I had any questions.

I love the staff. I love the products that you sell. I love the environment. It’s an all-around fun experience to be in that store [NAME REMOVED].

Very friendly and knowledgeable staff, super helpful, great communication. They are really passionate about what they do, doing good work, and taking good care of the people who come in. Highly recommend!