Personal touch, very friendly knowledgeable staff, no pressure and seems their aim is to ensure everyone gets the best out of their cycling experience. No selling for selling sake. Despite being so busy in these strange times still take their time with their customers.
I arrived to pick up my new bike 15 mins before the store closed and wasn’t rushed at all as we sorted out pedals, bottle holder etc which were fitted even though it was now 5:30 and they could have being trying to get me out so they could go home. Really nice chap helped throughout (sorry didn’t get his name) and will certainly be back for bits, services etc.