I like the fact that B&L handles a brand of bicycle that is well known in the industry.
I like the fact that bicycles is their focus.
Other dealers handle more than one type of sport/ athletic equipment and the floor staff does not seem to be as bicycle savvy as the B&L staff. They may have the knowledge, but one has to get the tech that is the bicycle expert to have technical questions answered.
In contrast, literally everyone in the B&L store knows the topic well.
I like that this is a local business, and I try to support it when I can afford to do so. There costs are a little higher but they have great service, and it is good to be able to talk to someone who can help direct me to get what I need.