The variety of services. Everything from daycare and boarding to grooming services and training classes. Anything you could need for your dog can be found at Camp Bow Wow. Also, the quality of the services. The groomers do a fantastic job. Claire is an outstanding trainer. All of the staff really cares about making sure that your dog is comfortable and happy at camp. My dog is pretty shy and timid about new things. When we first took her there she spent almost the whole day pacing the walls of the play area trying to find a way out. Now she runs through the gate and can't wait to get into the play area.