Your staff knows my dogs by name and traits more than they know me. They understand that in the end the dog is the client. My dogs love coming to your facility, the dogs and the staff make their day. The mere mention of Camp Bow Wow will send the dogs into a fit because they know they get to come to their favorite place to play.
The staff love dogs, which is huge. They also seem to have gotten decent training on canine behavior and tendencies so they can understand them interact with them in an informed way.
Most important, my dog gets excited to go there, and is tired but happy when we pick him up.