Cheltenham Cycles are superb. They are all cyclists who love to help others cycle, whatever their level. The are full of great advice and are friendly as well. No question is silly, there is no pressure applied, just good old fashioned customer service. They have great bikes, clothing and accessories. They are my go to bike shop.
The level of attention, expertise and customer service is excellent. Nothing is too much trouble and you really feel like a valued customer. Have bought two bikes from them and will definitely buy my next one from them. Highly recommended.