The employees at the shop are incredibly helpful and always so welcoming, no matter the type the of bike or the questions that you come in with. The quality of bike service is also very, very good.
Everyone I've dealt with at Trek is friendly, professional, and knowledgeable. I never feel as if (no pun, I swear) I'm being taken for a ride when it comes to my bike's maintenance.
The biggest thing for me was the customer service at the store. The bikes are great but the staff was the key for me, so much that I went back like two weeks later and purchased another bike for a friend. I wanted him to experience to joy of bike riding throughout the city.
Deep bike and bike paraphernalia inventory in different sizes; helpful, knowledgeable and courteous staff; and a great service department that knows bikes inside and out.