I love the trainers! They are knowledgeable and personable. The time passes so quickly so I forget I am working out so hard...at least temporarily. I also really like the equipment and the process they use. I have never been a fan of strength training, but they have a way of making it not seem so bad.
I went for about a year to Exercise Inc in Zionsville. They have a nice place as well. However, the level of electronic feed back at Exercise Coach is superior and more tangible for me. Additionally, the attitude and friendliness of the coaches at Exercise Coach is superior as well. They seem to genuinely appreciate you there, and don't act like you owe them anything for working with you as was sometimes the feeling I got at Exercise Inc. My results have also been very good, which is really what matters.