More open conversation about brands and shoe variances. Even if it is subjective by nature, a good story or experience with a shoe to share can build a connection or help inform decisions in a positive way.
I ordered shoes from the Minneapolis store - a salesperson went to the basement to locate a pair for me - he described the color for me and I ordered them. They are about the most comfortable shoes I have ever owned!! Thanks for the wonderful service!
The foot scan was awesome. To be able to quantify the size and fit decisions behind which shoe to pick were great. I really enjoyed the associate that helped me (forgot name, but was a woman with curly brown hair).