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   4429 Reviews
7960 Soquel Dr. STE I
Aptos, CA 95003
831.662.0886
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Recent Reviews:


A bet the sales lady is the best she is on it has to order for me

Amber was AMAZING! She was so knowledgeable, helpful, and made me feel like I mattered. The customer service is what keeps bringing me back :) I also like the shoes ;)

Great selection and service!

It was so helpful to have a knowledgeable person help me find the right shoes for my needs. Excellent customer service and knowledgeable staff.

Fully customized service for perfect fit shoes and insoles

Helpful and knowledgeable staff. Shop local.

I will forever be a customer here now. I came looking for help for my feet that suddenly decided to gro. They have been hurting and I have recently developed the dreaded bunions. Amber tested and measured my feet and hooked me up with great running shoes. I also was able to get custom insoles for both my running shoes and regular shoes. Amber was very knowledgeable, kind and thoughtful. I am a happy customer - thank you!

Like all the different brands of clothing and how they assess your feet.

The sales associate was awesome! Even when someone was trying to talk to him he cut conversation so he could continue to help mr

Great service. Great knowledge shared with client. Friendly. Patient. Kind. I felt so comfortable there. No rush either. Thank you to your staff. I wish I remembered the man's name.

The salesperson was very knowledgeable about the different footwear. On the other hand I was told that the hypervolt plus I bought was on sale for $299, and I was charged $329. It’s on sale other places for $299. I called and will have to come back for the $30, after I show the other prices. Still happy overall

I appreciated the patience (Carol helped me) and that Carol was so knowledgeable about feet and shoes! And she knew what kind of inserts to use for my new shoes. Mostly, though, it is the patience and personal service, combined with knowledge. Thank you!

Very good for my feet problems. Employees knowledgeable and helpful.

Staff knowledgeable and made sure we bought correct shoes.

I appreciate the friendly service and the fact that FF carries shoes in a wide size. I also appreciate the buy 3 and get 1 free of Balega socks.

Extremely knowledgeable and helpful employees. Also, the foot analysis system is great technology.

The Focus on running and fitness.

Friendly, knowledgeable, patient/ not pushy

Carol was extremely helpful in helping me get a comfortable pair of shoes. Very friendly. I brought in a pair of Hokas I got online and she took over returning them for me . My husband got a new pair also. You will be our go to place for shoes

APTOS, CA
Informed, professional & helpful service. High quality products with nice & varied selection.