The store and it's employee's and owners are community based and involved. There is a commitment to the Augusta running community and it's development that is not found elsewhere in the CSRA. The ability to try on shoes is a big bonus as well as the ability to return them if they do not work out.
Great customer service! Also, their return policy can't be beat. I have only had to return one pair of Hokas and that was for 1/2 size bigger. Fleet Feet easily made the exchange with no hesitation.
One more thing, the more you shop here....you earn bonus dollars toward your next purchase.