I haven't been in an actual retail store in years. The advice and fitting from Rachel felt personal, and I ended up with shoes that seem great--but that I certainly never would have selected by myself online.
I love the personal attention when being fitted for shoes, the friendly and helpful staff. I also enjoy the events and the community that has been created around Fleet Feet - it's not your average sporting goods store! The one complaint I have is that the variety of available products is limited and quite pricey.
We felt Hugh took good care of us and listened well to our feedback when trying shoes. You carry some excellent product (Pata, Oiselle, Ultimate Direction) and the store feels welcoming and well organized.