Being a part of the small business community myself, I wasn't about to trust the purchase of my 6-year-old's first bike to anyone else but Greg. I could have easily gone to a big-box or online retailer for it and saved a few dollars, but his expertise in helping me choose the right bike, coupled with the quality of the product he sells, was a huge influence on me. Additionally, I know if I have any questions with the bike, he will be able to help me.