Its encouraging instead of competitive. The kids are naturally competitive as it is so the positive environment by your coaches and staff are what makes it a great experience. Its not a "We have to win!" mentality. It is a "Lets learn and have fun" mentality.
I also love how each week has a life lesson integrated into the practice and game time itself. I also really appreciate the coaches (and other members of the i9 staff) promptness in answering any questions and helping with any problems in a quick and timely manner. The communication is wonderful!!