I like the fact that my initial price was grandfathered and that I can put my membership on pause without it being disturbed. LaVida is close to my home, and that is a big plus. If you weren't so close, I probably would have stopped my membership long ago. Your receptionists have also been very friendly and kind to your customers. The only thing I'd recommend is that you also provide the grandfathered initial price when your long-time customers purchase gift cards for others. Your long-time customers should not have to pay the current price when they choose to honor LaVida by giving a LaVida gift card to a friend or relative as a gift. I learned this last Christmas when I bought a gift card for an aunt and $69.50 showed up on my credit card for it instead of the $49.50, I ASSumed I'd be charged. Live and learn, I suppose. I have learned to not buy another LaVida gift card for anyone else. Oh well! $20 is a lot of money to a senior citizen.