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   7034 Reviews
601 Williamson St
Madison, WI 53703
(608) 442-5974
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Recent Reviews:


Great quality bikes. Great service.
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I appreciated the technician walking me through the condition of my bike and varying levels of service options. They discussed pricing and urgency honestly. I am very happy with the mechanical fixes they were able to make and the timeliness was excellent!
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needed new tires...got them put on quickly
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Helpful. Fast. Easy. In and out
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Professional, helpful, skilled, friendly.
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Service staff will always look at your bike and often if its easy will fix it on the spot. If harder, theynwill give you options and an estimate.
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Friendly staff and helped direct me to what I needed!
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Everything. Friendly, knowledgeable staff / great products
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Great customer service from all 3 staff I engaged with! Doing a quick tune-up while I waited was a welcomed surprise. Costs were all reasonable. Can't ask for much more than that.
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Great service from smart and experienced mechanics when i need it! I bring them lots of fun problems to solve with my hard-ridden retro equipment. ; )
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Professional, courteous, timely.
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Huge selection and knowledgeable / resourceful staff. Service department is busy and capable, though the quoted wait times are a bit of a surprise.
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The ' no judgement' attitude. Don't need to be a Tour de France rider to get good - thoughtful service.
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Good service from Michael and Derek as always
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Through service. Explained things so we could understand. Friendly service.
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I really love Machinery Row. Every time I come in for service or bike gear, everyone is really helpful. I was in for service recently and everything about the process was smooth. When I picked up my bike, the lovely woman running the register brought out my bike and walked through the repair. Just great service overall.
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Walk-in. I had switched out a cleat for a bike shoe. The cleat wouldn't clip onto the pedal - I tried everything and have put a new cleat on that shoe many times. Well, it was a Delta cleat and I had Shimano pedals (the old Delta did fit - go figure, but sometimes was fussy when I wanted to clip in). The mechanic at the desk knew immediately what the problem was: "your Delta cleat is not compatible with your Shimano pedal." THANK YOU.
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Employees were courteous and knowledgeable on what I was looking for and got it for me immediately.
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Good selection of quality products.
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Appreciate the professional and kind folks working in the store!
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