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   7089 Reviews
601 Williamson St
Madison, WI 53703
(608) 442-5974
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Recent Reviews:


Great, knowledgeable customer service!
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This is the second time I’ve had to stop in mid ride because something broke, this time my pedal, and I’m back on the road within minutes thanks to the amazing customer service at Machinery Row!
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You have the widest selection of products of the bike shops I deal with.
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The employees are very knowledgeable and helpful. They're why i keep coming back.
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Attentive staff answered all questions. Conscientious customer service.
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You have an amazing selection of bikes and accessories, and an equally amazing staff to match. Ruby was so generous with their time and knowledge that it completely demystified the process of getting a bike equipped for daily commuting. I'll be back, and have already told many people to come in and see you all.
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I walked in with questions about handlebar adjustments for a better fit and walked out with a new stem installed less than 30 minutes later! It has made a big difference too! The guy I talked to does the custom fittings and also told me how to make seat adjustments. Very informative and not pushy. He said to try these things first and then could come back for a custom fitting or new seat if I still wanted help. [FIRST NAME REMOVED]
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I came in with a flat front tire and was serviced right away. My repair guy improved my bike performance by fixing the flat but also changing out the bent “stems” on each tire for better tire inflation and preventing air leakage. He also noticed that one of my pedals was coming apart and I chose to replace them right away. He showed me a good and inexpensive brand that would work for me. I’m a very satisfied customer and expect to be back for future needs including a bike upgrade.
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Very helpful technician
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Great service. I love Machinery Row but in a healthy way like one might love a business.
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Very helpful staff with advice on parts and equipment
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Excellent service from the shop. Knowledgeable and quality work.
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Courteous staff that felt committed to figuring out what was wrong with my bike! Timely turnaround.
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We had a bike sent there after we ordered it from Trek. It was for my daughter, who started college there last week. Machinery Row kept the bike for us for a couple months, helped us find and pick out the proper accessories, installed them, and and adjusted the seat. We ran a little past closing time and staff was very kind and professional. Great experience.
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Great service
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Good advice to shift to 1 from 2x proof to be a great improvement in weight, simplicity, and clean look without loosing range.
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great, friendly, knowledgeable staff.
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The staff is always friendly, helpful and willing to go the extra mile. They are also competent and very well trained. Machinery Row is my sales and service Trek home!
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Quality products, prices, and customer service.
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Knowledge
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