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   6975 Reviews
601 Williamson St
Madison, WI 53703
(608) 442-5974
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Recent Reviews:


Employees are knowledgeable and accommodating. I didn't feel self conscious or out of place coming in with little bike knowledge.

Staff was extremely knowledgeable and helpful. Answered all my questions

Staff responds well to my questions and actually teaches me about my bike.

Derek helped me greatly with my bike! I needed new cleats on my shoes, but he looked at my bike and saw that my front skewer was doing something it shouldnt be doing.. to be safe I got a new skewer! holding on my front tire is a pretty important thing so I am glad he took the time to notice that!

They had the trek bike part that the trek store did not. Met me at the door, got the part right away , and tried it to ensure fit. Very good.

Service dept was very informative about what was needed and advised me.

Friendly, knowledgeable people!

Great service depart.

Friendly responsive

Purchase was easy. No pressure. Solid experience and I dropped almost $4k on a new ride.

The truth is that this is the first time I've bought things for my bike and I'm really fascinated because they have a very nice service. The mechanics serve you wonderfully and they look for what you really need. Personally, I would fix it 100%.

Sales person

Everyone is very friendly and approachable. Even for a novice rider like me trying to get better.

The service was great—everyone was very helpful. Jacob made this the easiest and smoothest process. He was very knowledgeable.

Some of the rack products...buyer beware. The services are professional and knowledge based

Large selection, friendly helpful staff.

Your techs are great, good at explaining what's going on, and able to fix anything.

Excellent customer service


The variety and quality