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   6897 Reviews
601 Williamson St
Madison, WI 53703
(608) 442-5974
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Recent Reviews:


Friendly, helpful, can work on my bike without an appointment!

Variety and knowledgeable staff

friendly, knowledgeable, good service.

Efficient complete and successful

Would definitely recommend again but was bummed to learn that helmets were not automatically part of the rental fee. They usually are but I did not double check in advance and only heard from an attendee

Front desk staff is very helpful!

Good selection. Knowledgable ataff. Friendly too!

Knowledgeable team that’s also resourceful. Competitive pricing (in at least some cases). Huge selection.

the tall blonde lady helped me out a ton. came in with my dad's old road bike looking to get it road ready and the help picking all sorts of equipment out along the way was much appreciated.

Best bike shop in the world!

Always great service here! Even for small things. I always appreciate this shop.

Availability of options in stock. Available and patient consultant to help us make informed decisions.

The staff are great!

We purchased a new bike for our granddaughter this past weekend. So appreciated how Jen interacted with our 13 year old granddaughter. She took time to listen to her and then made suggestions of what would work best for her. Great job Res! So appreciated.

Great and helpful staff. I know nothing about bikes and trust I’ll end up with the right ones for my kids here!

You have a good selection of bikes, tires and parts. Your mechanics have impressed me as knowledgable.

Staff was friendly, helpful, and welcoming.

I get several bikes serviced. The technician goes over bike before service to tell you what they think you need. Very thorough. The sales people good. Have purchased 3 bikes from Machinary Row

Michael, Brandon, and Austin were all super polite, friendly, patient, and helpful as I went through the recent process of test riding various bikes and procuring my new Trek e-bike. Thank you I also greatly appreciated the trade in policy with my old bike.

Your products seem to range from average to above average quality and pricing wise. Which is, just fine. Your employees are your shining star. Everyone has always been so personable and friendly that I want to take them home with me. Seriously, great and knowledgeable mechanics. Great location. Unusually quick service. This is my go-to neighborhood bicycle store.