Orange theory has a disruptive model of fitness plan compared to the traditional fitness gyms. It is the new Uber in fitness industry. Interval training combined with group workout makes it unique and more effective for people with average fitness and who are middle aged. Another aspect is the professionally trained instructors who are very professional and motivating and guiding to do the right way. All trainers are good and follow the same standard so you do not have to follow a particular trainer. They have a new plan of workout each day and additional to the regular workout there are challenges for people who like to go the extra mile. Also they keep evolving each day and keep improving on routine plan. Each day you have to schedule workout and there is cancellation fees for very late cancellation which makes people take workout serious. Yeah fitness is a serious business here and it is well worth the higher expense you pay here.