The personal touch from personnel that appear to care about their customers - patience is a good quality to have. Huge variety of cycling equipment and accessories
More cycle parking out the front required - council should be sympathetic to this
Will was extremely helpful and gave me advice about the products I should buy and then he made the necessary changes. Everything appears to have been done to a high standard although I haven't ridden the bike much yet.
Great customer service. Nice to not walk in and feel like you are being spoken to like a little girl - being female and not hugely knowledgeable about bikes speaking to mechanics can be a bit off putting in other bike shops, but the Pearson staff are always friendly and patient in explaining and have a laugh with customers rather than just rolling their eyes. I think their patience was really demonstrated when I was in the shop the other day, listening to a slightly unfit looking man in expensive kit loudly booming away about his cycling prowess and the team politely paying attention throughout in a way I don't think I could have!
On a more sensible note I really value the between-service-service. When I pop in to the shop between needing more substantial bits of work doing I consistently find someone is happy to help and give a bit of advice (e.g. when I have tried to tune my gears and just made it worse or can't work out what is rattling or which kind of greasy stuff I need). This means I will always come back to Pearson and recommend to others.
Also helpful that you always call before you start work on a bike so I can talk about options and have an idea of costs. :)