Everything: ease of access for me, range of equipment covers 90% of what I’d like to do, the low pressure “everyone is welcome” vibe which even rubs off on the members making a virtuous cycle, and of course super value for money unmatched by anything else.
If there is one thing I’d change: it’s more free lifting barbells in stead of smith machines. I feel the smith machines are actually more likely to lead to injury due to restricted motion.
Keep up the good work and the ethos!