I haven’t been going for long but I love that I can walk in, get scanned, and continue without having to talk to anyone.
I like that the massage chairs are easy to sign up for and use.
I like that they have a bunch of the same machines so that just about every machine is accessible during the time you are there (specifically during a busy time of day).
I chose the black card so I can bring my daughter along a couple days out of the week.
I really like that I see the same staff faces when I go in. (I come in about 5 days a week) I don’t like going places with high turn around. It’s important to me that I can recognize someone and they can recognize me, even if we don’t know each other’s names.
Overall I’ve had a very pleasant experience.