Primo Cycles Facebook Googlemaps

   1362 Reviews
5-7 Jesus Lane
Cambridge, CB5 8BA
01223 500502
Visit Website

Recent Reviews:


Ben did a fantastic comprehensive bike fit for me on Sat. His combination of pro riding experience, physio / rehab skills, deep bike fitting knowledge and just genuine enthusiasm are brilliant. I went out on Sat afternoon and Sun and felt so much better. It also showed up in the numbers - PB on my reference climb / 5 min effort, plus more time in the drops and better HR/Power efficiency on my Z2 ride. Thank-you so much!

The customer service is amazing, easy to talk to, honest in their approach and very helpful.

Quick, inexpensive, and friendly service!

I was very impressed with Stephens handling of my recent Colnago Master frameset purchase. I felt he went above and beyond even responding to emails whilst on a day off, non of my queries were urgent and could have waited a few days however he took the time to keep me up to speed. Collecting the frame from the shop Ben was also genuinely friendly handing the frame over. Thank you all!

Good range of bikes and knowledgeable staff. Great repair job on my bike as well.

I needed my brakes fixed - this was done really promptly and made it super easy for me to nip in and out around work and ensure that I could ride my bike home safely the same day! :)

Working with Ben on adjusting my bike fit. Yet again I leave the shop in a more comfortable position and more knowledgeable about my pedalling action. 👍

Efficient and friendly

Ben is absolutely amazing 👏 apart from being an attractive young man, he is also amazing with bikes 😘

Straight forward, friendly, did a nice job.

Ben ‘s customer service was fantastic, he is very knowledgable and ensures the product is right for the customer, went above and beyond

Easy to deal with and did exactly what they said they would do. Instant recommend.

Expert advice, professionalism, speed of service, friendliness

Excellent skilled and knowledgable service at every stage and top quality range of products

Excellent bike fit from Ben. Great knowledge.


High quality bikes and expert personal attention.

Professional, competent

I dropped my bike off in store yesterday with a brake handle that had popped off. It was repaired quickly at an affordable price (five pounds), and it seems whoever did the repairs also adjusted my brake and realigned the wonky handlebars without me asking. Excellent service, and have already recommended to friends in Cambridge. The shop is also conveniently located right under my accommodation.

Sound trustworthy work from very experienced friendly bike fitter, rider and mechanic. Bike now running like a dream! Thanks Ben