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   1407 Reviews
5-7 Jesus Lane
Cambridge, CB5 8BA
01223 500502
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Recent Reviews:


Friendly and knowledgeable staff. Good stock of bicycles.

I am 76 years old and, on medical advice, I need to keep my pulse rate below 108 bpm. I also need to keep exercising. Consequently, I have made the switch to a Trek Domane+ ALR. I gave Ben a comprehensive list of the features I would like on an ebike and he guided me through the minefield that is finding an electric bike. Although I have had to compromise over some of the specifications I am delighted with my new bike, on which I will be able to exercise and meet the conditions placed on me by the cardiologist. The Domane+ ALR, although by far the most expensive bike I have ever bought, is competitively priced when compared to other options. Ben has been amazing throughout and spent a lot of time fitting me to the bike, taking into account my need for a relaxed cycling position. He also addressed my reservations about the compromises I made, especially concerning the drive train. I have always ridden on a Shimano drive system and never on Schramm or with a single speed chain wheel with a wide ranging cassette. Ben assured me that I would soon make the transition and gave me the opportunity to try the system at the time of fitting. He was right and on the 18 mile ride from the shop to home, I quickly made the transition and only on a few occasions tried to change down with the brake lever. I cannot speak highly enough of the service Ben provided. Without his guidance, support and understanding I could easily have made an expensive mistake. Thank you Ben.

High quality products

Staff are friendly… the Bike Mechanic is a master

You are extra friendly and efficient

Great bike fit service at a fair price. Efficient, professional and honest. Wish I'd done it years before

Top quality products Very knowledgeable staff

Knowledgable with lots of advice, bikes have bought have lasted well, easy to arrange appts / communicative.

Outstanding service, and knowledgeable staff!

Excellent service and great pricing

Dream team!!! Gravel shoes were perfect!!

A real bike shop for real cyclists offering advice and repairs.

Very knowledgeable, helpful and friendly service.

Services and the staff were great. Very easy to speak with, very easy to understand the process and what sort of bike I should look at and get. Overall an amazing and easy process made simpler with Primo Cycle.

Friendly and efficient service

Fast and expert turnaround to accommodate our cycling travel schedule.

The TREK gravel bike handles beautifully. The thoroughness with which Primo handled the build up was very impressive and I would certainly recommend them to anyone.

Professional fast quality service

Bike fitting with Ben was great. Talked me through the process clearly and I’m delighted with the result.

Customer service great