The TT bike fit with Ben was a fabulous experience. He is extremely knowledgeable and engaging. He also made sure that we discussed fully my ideas as well as giving time to try new ideas and, in some cases, reversing these changes. Never felt pressured to make a change and came away feeling enthusiastic about next season. My Coach, who was there too, was super happy to see the improvements in my position.
A friendly team in the whole shop too.
You were able to achieve two things that another bike shop said were impossible, regarding mudguards and suspension seat post. Ben at Jesus Lane Cambridge listened to what I needed, provided various options, and explained everything clearly. The bike itself (Trek Dual Sport 1) is like a magic carpet with pedals.
I ordered a bike through the Cycle to Work scheme and chose Primo Cycles because they can offer a proper bike fitting - my old commuter bike was the wrong shape for me and consequently made my hands go numb if I rode it for longer than 15 minutes. They were very helpful with choosing a bike and getting it set up to the right specification - the one thing I'd change is that they were slow to get the initial quote to me which meant extra waiting time and bureaucratic hassle with the scheme's requirements.