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   1399 Reviews
5-7 Jesus Lane
Cambridge, CB5 8BA
01223 500502
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Recent Reviews:


Excellent service and great pricing

Dream team!!! Gravel shoes were perfect!!

A real bike shop for real cyclists offering advice and repairs.

Very knowledgeable, helpful and friendly service.

Services and the staff were great. Very easy to speak with, very easy to understand the process and what sort of bike I should look at and get. Overall an amazing and easy process made simpler with Primo Cycle.

Friendly and efficient service

Fast and expert turnaround to accommodate our cycling travel schedule.

The TREK gravel bike handles beautifully. The thoroughness with which Primo handled the build up was very impressive and I would certainly recommend them to anyone.

Professional fast quality service

Bike fitting with Ben was great. Talked me through the process clearly and I’m delighted with the result.

Customer service great

Very knowledgeable staff with a good eye for what was needed for a good saddle fit and review of position. Expert knowledge about the products offered. Care and attention to detail with a personable approach. I have already recommended you to several people as a specialist with excellent knowledge

Always willing to help ,they have saved me countless times with repairs and good sound advice if needed. 10 ,10 service

The bespoke service provided by Ben was excellent. Having had an operation and subsequent injury recently, Ben assessed my position during cycling and made significant changes to my road bike set up. I was able to use it the other day comfortably and without pain.

Very swift and efficient.

Amazing! Couldn’t recommend more highly - I was served by a man with long-ish brown hair, he fixed my bike up on the day and now I’m cycling across France for 2 weeks. Will be recommending him to everyone. A ginger man was not helpful at all, but the other guy was extremely!

The service was excellent and I learnt a lot during the session about how my bike should be set up.

I would recommend the services of Primo to anyone, even if you know the bike that you would like to buy. Their measuring service and set up was great. It was good to have a bike that was adjusted to your particular needs and size. You felt like you were in experienced hands.

Very quick and happy to answer my questions

Super. Great job sorting my noisy bottom bracket, really good communication to say when the bike was ready for collection (text & email).