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   1315 Reviews
5-7 Jesus Lane
Cambridge, CB5 8BA
01223 500502
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Recent Reviews:


Great customer service
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Ben, Steve and team are legends
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Excellent and informative bike fit with Ben and a great discussion on all things cycling !
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Friendly and professional service
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Friendly and helpful
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Very good friendly service and quick turnaround. Thanks.
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First time I’ve used Primo for a repair and service. It was a great decision. The staff there were very friendly and knowledgeable. The work carried out was quick, thorough and most efficient. I have already recommended Primo to my friends and family. We’ll certainly be using them for our future needs.
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I loved the details at which Ben and I were able to nerd out about my new custom build, and can't wait for the next!
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Good Knowledgeable people for you cycling needs. Also best bike fitting in the area.
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Very quick service and polite staff. All went very smoothly. Thanks
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Great shop and excellent customer service
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Ben was very friendly and knowledgeable, a good guy to deal with. Everyone at Primo was very friendly and the shop has a relaxed nice atmosphere.
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thank you!
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A fantastic personal service when every detail was looked at.
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The Jesus Lane shop has been friendly, unpretentious, quick and competent in all the things its done for me.
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Highest quality service. Knowledgeable, efficient and professional. 100% recommended.
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Friendly and experienced staff
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Great service from Ben who completed my bike fit on Saturday. Really professional and knowledgeable insights into adjusting my current cycling position to improve my riding efficiency. Thanks Ben, really interesting and useful.
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I had a bike fitting with Ben. He really listened to what type of cycling I enjoyed and made sure that's what my bike was set up for. He was really friendly and explained everything he did. I didn't feel pressured to spend a lot of money on upgrades for my bike.
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Primo are always fantastic, friendly to all and helpful. They know everything from a city knockabout or commuter to the ‘pride and joy’ bike. Couldn’t recommend more highly.
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