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   1382 Reviews
5-7 Jesus Lane
Cambridge, CB5 8BA
01223 500502
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Recent Reviews:


Amazing! Couldn’t recommend more highly - I was served by a man with long-ish brown hair, he fixed my bike up on the day and now I’m cycling across France for 2 weeks. Will be recommending him to everyone. A ginger man was not helpful at all, but the other guy was extremely!
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The service was excellent and I learnt a lot during the session about how my bike should be set up.
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I would recommend the services of Primo to anyone, even if you know the bike that you would like to buy. Their measuring service and set up was great. It was good to have a bike that was adjusted to your particular needs and size. You felt like you were in experienced hands.
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Very quick and happy to answer my questions
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Super. Great job sorting my noisy bottom bracket, really good communication to say when the bike was ready for collection (text & email).
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Very efficient and helpful, old school bike shop - thank you
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Ben carried out a personal fitting as I suffered from aches and pains. I have been out on a couple of longer rides; bike is easier to cycle and no more aches and pains. Thank you Ben!
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Excellent communication and very honest about works needed and pricing Thanks for your help [FIRST NAME REMOVED]
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Great service, knowledgeable staff
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Great service and a super bike! Plus we got to kit in out with a mud guard, helmet and a stand. Makes life so much easier and much better buying in-person!
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Very good saddle fitting
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Prompt service, efficiently carried out and reasonable price - many thanks.
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Great service, friendly and very knowledgeable. Will definitely use again
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Ben was simply amazing, a true professional. The bike fit is superb, providing much better ride comfort. Everyone in the shop was very friendly. The contact via email before and after the fit was really good! Ben responds to messages very quickly.
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Lots of information when I went for my saddle fitting. Tried lots of tyres too, and listened to my feedback with each try. Friendly and professional.
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Professional bike fit was great! Good service unsticking my carbon seat post and frame Service of my bike went well, at last according to my short commute after picking it up
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You’re all simply the best! Awesome! I wish everyone could be as perfect
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A premium LBS
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Always excellent products and service from a team that knows first hand what is required and what is best value. I have complete faith in their personal service.
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Ben did a fantastic comprehensive bike fit for me on Sat. His combination of pro riding experience, physio / rehab skills, deep bike fitting knowledge and just genuine enthusiasm are brilliant. I went out on Sat afternoon and Sun and felt so much better. It also showed up in the numbers - PB on my reference climb / 5 min effort, plus more time in the drops and better HR/Power efficiency on my Z2 ride. Thank-you so much!
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