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   1558 Reviews
5-7 Jesus Lane
Cambridge, CB5 8BA
01223 500502
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Recent Reviews:


Quick service. Very helpful.

Great service, friendly staff

Great shop, friendly staff and good amount of products on display.

Happy with the bike service provided.

Always a good service and happy to help.

Friendly expert advice. Remedial bike adjustments all undertaken at bike fit or soon after.

Amazing team, very friendly and knowledgeable, and extremely good value. Terrible jokes though! lol

Great service and advice, thanks!

Excellent fitting service

Very welcoming and informative service. Found the right bike for me, even the right colour! Fascinating to watch my bike being set up using my own personal measurements taken and a free bike checkup booked in for a months time! A great personal service all round.

Really appreciate your help fixing up my bike!

There friendly manner and excellent knowledge of all things cycling..

I combined a bike fit with bike purchase so I knew the bike would fit me. Great service, good choice of bikes and good follow up with attention to detail.

quick and reliable

My Bike set up by Ben was very professional. To have access to such an experienced, qualified and helpful expert who made the most of every minute was a great privilege. The result made a huge difference to riding my bike. I would thoroughly recommend Primo's service to anyone who wants to ride seriously. Many thanks to Ben

Great advice and superb service in selecting the bike that suited my needs. I opted to have the full fitting service and it was not only detailed and precise but also an enjoyable experience. Ben explained everything in detail for me and advised on every aspect of the bike. The whole experience has been a joy with a friendly and very professional team.

Super helpful and friendly

Perfect, thanks a lot!

Ben has serviced/upgraded my bikes for many years now Always reliable, friendly and efficient. Happy to give explanations on what has been done and makes recommendations for upgrades. Thanks Ben

The staff are friendly and knowledgeable. The work required was carried out promptly. Advice was given concerning a separate issue with my bike which solved the problem without charge.