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   1333 Reviews
5-7 Jesus Lane
Cambridge, CB5 8BA
01223 500502
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Recent Reviews:


Ben is a great bike fitter. Knows his stuff. Makes you feel comfortable and will do his absolute best to optimise your bike fit for your goals. Been working with him on my fits for a range of bikes for a good year or so now. 🫡
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Fast and professional repairs at a good price
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Friendly, helpful and informative. Nick was great when helping to choose a new bike for my daughter.
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Good efficient service
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Amazing service, fast, efficient and a very reasonable price. Would very highly recommend to anyone. Thanks!
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Ben did a great job with the fitting process - super knowledgeable and friendly!
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Great service - everyone in the shop is incredibly pleasant and incredibly competent which makes for a great customer experience. Glad I came here when starting out my journey.
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Friendly knowledgeable staff, with a sweet collection of the latest bikes and tech to drool over, er, drool near!
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Very happy.
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Excellent and fast repair service
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High quality product, service and expertise and friendly staff. Regularly recommend primo to friends.
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I have been visiting Ben for bike for for many years, and he really knows his stuff. Would recommend to anyone, and have. Great to see th enhanced product range on my latest visit too!
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Great customer service
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Ben, Steve and team are legends
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Excellent and informative bike fit with Ben and a great discussion on all things cycling !
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Friendly and professional service
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Friendly and helpful
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Very good friendly service and quick turnaround. Thanks.
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First time I’ve used Primo for a repair and service. It was a great decision. The staff there were very friendly and knowledgeable. The work carried out was quick, thorough and most efficient. I have already recommended Primo to my friends and family. We’ll certainly be using them for our future needs.
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I loved the details at which Ben and I were able to nerd out about my new custom build, and can't wait for the next!
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