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   1544 Reviews
5-7 Jesus Lane
Cambridge, CB5 8BA
01223 500502
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Recent Reviews:


Great advice and superb service in selecting the bike that suited my needs. I opted to have the full fitting service and it was not only detailed and precise but also an enjoyable experience. Ben explained everything in detail for me and advised on every aspect of the bike. The whole experience has been a joy with a friendly and very professional team.

Super helpful and friendly

Perfect, thanks a lot!

Ben has serviced/upgraded my bikes for many years now Always reliable, friendly and efficient. Happy to give explanations on what has been done and makes recommendations for upgrades. Thanks Ben

The staff are friendly and knowledgeable. The work required was carried out promptly. Advice was given concerning a separate issue with my bike which solved the problem without charge.

Great customer advice and support, I particularly like the measuring up service to ensure you purchase the correct bike geometry for your body.

Always do what they say they are going to do in the time scale they say it will be done.

Knowledgeable people that addressed not only the problem that I asked about but also solved related issues with my bike and equipment.

Always a professional, Friendly and reliable service from the guys at Primo

They’re professional, highly competent and reasonably priced. Also friendly and helpful.

Amazing service as always.

Very helpful and sorted my bike out promptly

First class service. Bike like new. Highly recommended

Professional and trustworthy.

These guys were super helpful and friendly and speedy!

Very educational bike sizing process. It was really helpful to speak to someone so knowledgeable.

Staff knowledge and eagerness to help


The team fantastic, I rely on them a lot and I’m never disappointed with the service. The team look after both my road and TT bike brilliantly!

I had a fantastic experience purchasing my bike from Primo Cycles. The team were incredibly knowledgeable, patient, and genuinely passionate about cycling, helping me find the perfect bike without any pressure. The whole process was smooth from start to finish, and their attention to detail and customer care really stood out. Their bike fitting service was excellent and made a huge difference to the overall experience. It was so impressive that my wife was equally impressed and has now booked herself in for a fitting as well. I wouldn’t hesitate to recommend Primo Cycles to anyone looking for great bikes and even better service.