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   1455 Reviews
5-7 Jesus Lane
Cambridge, CB5 8BA
01223 500502
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Recent Reviews:


Excellent, efficient service!!

Bens knowledge and personality

Excellent knowledgeable staff - great choice of bikes and equipment

Friendly, expert and professional repair service. The work was done remarkably quickly - so I can get out on my bike this weekend :-). Many thanks!!!

Great service, friendly and knowledgeable staff

Quite pricey but it was a good quality service. Only really needed my hydraulic brakes adjusting but got everything else tuned too, which was nice.

I came to get my brakes fixed and it was done well and on the same day, which I really appreciated. It would have been useful to get a rough idea of the price when I dropped my bike at the store, but it was busy at the time so it is understandable that there was no time to do a quick diagnostic. In the end, the work done corresponded to what I expected was needed.

Amazing help. Assists in sourcing specialist parts that might otherwise be on EBAY. Very kind and thoughtful. Made several amazing restorative and maintaining oriented changes to my bike.

Good advice. Reasonable prices. What more do you want :)

Knowledge, stock and trust. I know my treasured bike is in safe hands.

I had a saddle fit. Friendly, helpful, attentive and informative. I’ve already recommended to my friends.

It took a couple of weeks for the part to show up—apparently it was on a scenic tour of the country. Once I finally dropped the bike off at the shop, they hit me with a surprisingly convincing pitch for upgrading my headset bearings. Honestly, they made it sound like my bike would ascend to a higher plane of existence. Good thing I had the info ahead of time—makes it way easier to pretend I know what I’m doing.

After having a bike fit a few years ago for my TT bike with Ben which I was very happy with, when I was looking for another bike they went above and beyond to make sure it fit me as well, I would not hesitate to recommend this bike shop to anyone serious about cycling

Friendly and helpful team. I ordered a bike frame and needed additional parts which they ordered and arrived promptly. Great communication throughout. Many thanks

Bike fit was very thorough . Finding a few issues , and corrected. Overall the bike fit was a success as the position riding the bike has so much improved. Worth the time and money

Very knowledgeable staff

Great service with excellent knowledge

The team were really helpful and took my bike in quickly. The service was great and really good value. Top notch parts used too which gives me confidence that it will last well

Everything about Primo is quality. Products, staff, service. Thank you.

Quick turn around on a minor repair that I was unable to do myself. That's a great help thanks!