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   1389 Reviews
5-7 Jesus Lane
Cambridge, CB5 8BA
01223 500502
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Recent Reviews:


Professional fast quality service
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Bike fitting with Ben was great. Talked me through the process clearly and I’m delighted with the result.
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Customer service great
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Very knowledgeable staff with a good eye for what was needed for a good saddle fit and review of position. Expert knowledge about the products offered. Care and attention to detail with a personable approach. I have already recommended you to several people as a specialist with excellent knowledge
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Always willing to help ,they have saved me countless times with repairs and good sound advice if needed. 10 ,10 service
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The bespoke service provided by Ben was excellent. Having had an operation and subsequent injury recently, Ben assessed my position during cycling and made significant changes to my road bike set up. I was able to use it the other day comfortably and without pain.
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Very swift and efficient.
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Amazing! Couldn’t recommend more highly - I was served by a man with long-ish brown hair, he fixed my bike up on the day and now I’m cycling across France for 2 weeks. Will be recommending him to everyone. A ginger man was not helpful at all, but the other guy was extremely!
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The service was excellent and I learnt a lot during the session about how my bike should be set up.
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I would recommend the services of Primo to anyone, even if you know the bike that you would like to buy. Their measuring service and set up was great. It was good to have a bike that was adjusted to your particular needs and size. You felt like you were in experienced hands.
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Very quick and happy to answer my questions
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Super. Great job sorting my noisy bottom bracket, really good communication to say when the bike was ready for collection (text & email).
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Very efficient and helpful, old school bike shop - thank you
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Ben carried out a personal fitting as I suffered from aches and pains. I have been out on a couple of longer rides; bike is easier to cycle and no more aches and pains. Thank you Ben!
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Excellent communication and very honest about works needed and pricing Thanks for your help [FIRST NAME REMOVED]
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Great service, knowledgeable staff
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Great service and a super bike! Plus we got to kit in out with a mud guard, helmet and a stand. Makes life so much easier and much better buying in-person!
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Very good saddle fitting
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Prompt service, efficiently carried out and reasonable price - many thanks.
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Great service, friendly and very knowledgeable. Will definitely use again
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