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   1322 Reviews
5-7 Jesus Lane
Cambridge, CB5 8BA
01223 500502
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Recent Reviews:


Friendly knowledgeable staff, with a sweet collection of the latest bikes and tech to drool over, er, drool near!

Very happy.

Excellent and fast repair service

High quality product, service and expertise and friendly staff. Regularly recommend primo to friends.

I have been visiting Ben for bike for for many years, and he really knows his stuff. Would recommend to anyone, and have. Great to see th enhanced product range on my latest visit too!

Great customer service

Ben, Steve and team are legends

Excellent and informative bike fit with Ben and a great discussion on all things cycling !

Friendly and professional service

Friendly and helpful

Very good friendly service and quick turnaround. Thanks.

First time I’ve used Primo for a repair and service. It was a great decision. The staff there were very friendly and knowledgeable. The work carried out was quick, thorough and most efficient. I have already recommended Primo to my friends and family. We’ll certainly be using them for our future needs.

I loved the details at which Ben and I were able to nerd out about my new custom build, and can't wait for the next!

Good Knowledgeable people for you cycling needs. Also best bike fitting in the area.

Very quick service and polite staff. All went very smoothly. Thanks

Great shop and excellent customer service

Ben was very friendly and knowledgeable, a good guy to deal with. Everyone at Primo was very friendly and the shop has a relaxed nice atmosphere.


A fantastic personal service when every detail was looked at.

The Jesus Lane shop has been friendly, unpretentious, quick and competent in all the things its done for me.