Primo Cycles Facebook Googlemaps

   1587 Reviews
5-7 Jesus Lane
Cambridge, CB5 8BA
01223 500502
Visit Website

Recent Reviews:


Good service especially setting the bike up when purchasing and the 6 week free inspection service.

Knowledgeable and efficient service from Nick

Ben was incredibly informative and very helpful in identifying the right bike for me. He answered all of my questions and helped me understand what I should be looking for.

Fantastic service. As a beginner, I received clear advice, a proper fit, and a bike that suits me perfectly. Friendly, knowledgeable team — highly recommend.

The guys at Jesus Lane are simply brilliant. Professional in every aspect - I recommend them to everyone in Cambridge.

Primo did what was needed quickly and well. A great service.

I bought my bike from Primo about two years ago. No problems with it at all. Had an accident recently and took it in for some minor repairs. Very friendly and helpful - thanks Ben. Shifter straightened and handlebar tapes re-wound. Ready within an hour and a very fair charge.

Great, prompt service; job well done, nice people.

Super quick, very helpful. Appreciated how pragmatic they were with the repairs

Very friendly and helpful staff. Work done quickly and effectively. Good updates/comms throughout.

I like the knowledge, experience and understanding of the customers needs from the staff.

Great advice in store from knowledgeable team.

Couldn’t recommend Ben more highly to someone. Thank you for taking the time with me this afternoon

Good range of products in stock, the bike fit service was really helpful

I bought a Trek bicycle from Primo Cycles six years ago, and recently the frame developed a crack. As the frame came with a lifetime warranty, I took the bike back to Primo Cycles for advice and assistance. Primo Cycles handled everything for me, arranging with the manufacturer to have the frame replaced completely free of charge under the warranty. They then rebuilt the bike, ensuring everything was back in perfect working order. I am extremely pleased with the outstanding service they provided throughout the process. Their professionalism, helpfulness, and commitment to customer satisfaction were exceptional. I would thoroughly recommend Primo Cycles to anyone looking for a company that truly stands behind the products they sell. Thank you so much to the team at Primo Cycles for all your help and support.


Friendly, great work on my bike and it was done within 6 hrs! Thank-you

Prompt, kind and serviced my bike well, did not overcharge too much

Bike fitting - excellent!

As always, a very quick, professional, and friendly service.