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   1511 Reviews
5-7 Jesus Lane
Cambridge, CB5 8BA
01223 500502
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Recent Reviews:


quickly fitted. straight forward.

I am always made to feel welcome and the service is excellent.

Quick Response in a time of need. Required work completed to a high standard. Helpful and engaging service.

Primo cycles tried to accommodate my needs and source the bicycle that met my requirements; in addition, staff assessed my current riding position and determined the optimal position in order to correctly size my new bike, and, upon its arrival, arranged it accordingly.

Great customer service

you can order parts other bike shops can't.

Very helpful and friendly staff. Definitely recommend them.

very helpful staff, were very clear about what needed to be changed and how much each component/element would cost

Ben and the team at Primo Cycles are always professional, communicate very well throughout the service, act with integrity and honesty and seriously know how to set up a bike. Highly recommend to everyone looking for a new bike, a service or a bike fitting.

Knowledgeable service. Helpful suggestions and always willing to listen.

Good advice given from a depth of experience

Extremely knowledgable and very focussed on my specific challenges with bike setup. Were able to greatly my riding position

Customer service was excellent. Ben did a fantastic job re: bike fit and bike choice.

I deliberated for quite a while over buying an e version of my road bike largely because of a size issue. However, Ben offered adaptations to the closest size which has made for the sweetest ride ever. TREK Domane + Seriously can’t fault the patience, expertise and all-round fantastic customer service. Thank you :)

I went in for a bike fit and was very pleased with how it went and how much more comfortable I am now on the bike. I also now handle like Tom Piddock so look out!!!

Easy to deal with question to difficult or awkward to ask. Always nice to be welcomed in person when visiting the shop.

As usual, the staff at Primo were so helpful. They sorted my bike out and for a really affordable cost in only an hour. They even pumped up my tires! My bike feels like new.

Very helpful staff and great selection

Bike fit services is tip top

Friendly and efficient service. Reasonable prices. Knowledgeable.