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   1444 Reviews
5-7 Jesus Lane
Cambridge, CB5 8BA
01223 500502
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Recent Reviews:


I came to get my brakes fixed and it was done well and on the same day, which I really appreciated. It would have been useful to get a rough idea of the price when I dropped my bike at the store, but it was busy at the time so it is understandable that there was no time to do a quick diagnostic. In the end, the work done corresponded to what I expected was needed.
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Amazing help. Assists in sourcing specialist parts that might otherwise be on EBAY. Very kind and thoughtful. Made several amazing restorative and maintaining oriented changes to my bike.
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Good advice. Reasonable prices. What more do you want :)
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Knowledge, stock and trust. I know my treasured bike is in safe hands.
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I had a saddle fit. Friendly, helpful, attentive and informative. I’ve already recommended to my friends.
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It took a couple of weeks for the part to show up—apparently it was on a scenic tour of the country. Once I finally dropped the bike off at the shop, they hit me with a surprisingly convincing pitch for upgrading my headset bearings. Honestly, they made it sound like my bike would ascend to a higher plane of existence. Good thing I had the info ahead of time—makes it way easier to pretend I know what I’m doing.
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After having a bike fit a few years ago for my TT bike with Ben which I was very happy with, when I was looking for another bike they went above and beyond to make sure it fit me as well, I would not hesitate to recommend this bike shop to anyone serious about cycling
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Friendly and helpful team. I ordered a bike frame and needed additional parts which they ordered and arrived promptly. Great communication throughout. Many thanks
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Bike fit was very thorough . Finding a few issues , and corrected. Overall the bike fit was a success as the position riding the bike has so much improved. Worth the time and money
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Very knowledgeable staff
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Great service with excellent knowledge
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The team were really helpful and took my bike in quickly. The service was great and really good value. Top notch parts used too which gives me confidence that it will last well
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Everything about Primo is quality. Products, staff, service. Thank you.
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Quick turn around on a minor repair that I was unable to do myself. That's a great help thanks!
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I use you for bike fits and to make sure new cleats are correctly positioned, I have complete confidence in what Ben does for me.
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High quality products and a very knowledgeable service
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The only bike shop in Cambridge I trust with my bikes. Excellent service and helpful staff
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Great service - bike adjustment was perfect for my back after a recent slipped disc. Good recommendation on new stem and tyres - bike now rides like a dream!
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Had a shoe fit as I had been getting hot spots on the feet. Ben sorted out the cleat positioning for the SPD's and I decide to go all in and also buy a pair of Lake road shoes with Speedplay pedals on Ben's advice. He fitted the Speedplays. Went out for a couple of rides at the weekend. No hot spots, perfect fit for the shoes and pedals. Sorted.
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I had a puncher in the centre of Cambridge, I live nine miles away, Promo Cycles repaired my ebike in half an hour, the service was first class, I actually needed a new inner tube and the cost was reasonable.
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