Your facility is clean, everything works, your staff is friendly and helpful. You have a good selection of classes. And I like the wide range of folks and families that use you.
Lots of workout equipment, indoor walking area, comfortable environmental temp and machines with fans are wonderful. Facility is large enough you never feel crowded. Although they are sitting a distance away, desk staff, not always but frequently, greet you coming in and sometimes leaving. Every now and then someone is standing at the check in point. This adds a nice touch that you are noticed.