The service guys and the guys on the sales side are peasant to work with, and they really know what they are doing. They are good listeners, and they can help a wide spectrum of cyclists: just a bit of leisurely riding to extensive touring or racing. I moved to this area over 10 years ago have been very happy ever since with my LBS.
Both sales and repair staffs are highly knowledgeable regarding older bike models and accessories as well as current and future trends. Both staffs are willing to jump in and answer customer questions: there is no us vs them. The bike fitting by Chris is invaluable to ensure customer happiness and avoid injury. Customer satisfaction beyond the first sale is also highly valued. They want your repeat business and make you part of the family of friendly bike nerds. It's like Starbucks for cyclists. You want to be there to share experiences, see old friends and make new ones.