I love how close it is to where I work/live so that I can leave my house/work out and return in 40 minutes. I love how clean the studio is and how state of the art the equiptment is such that I can compete against myself in improving my performance.
Most important - I think that Pam Waltz is great. She is fun, caring and tough on you during a workout. She clearly cares about doing things right. I actually like all of the coaches but Pam takes ownership of that location and it is clear that things just go better there when she is around.
The one on one training sessions with a structured exercise plan ensures that I get a total workout and maximize my time. The sessions are short enough so that I can mentally give it my all and stay focused.