Firstly: I do not like Trek as a brand. The reasons are irrelevant in this context.
I went to the store because another bike shop was unable to do the service needed. The folks at the Trek Newark attended to me immediately upon entering the store and they did a great job. Very professional, and courteous, they listened to my needs and found solutions. I am a triathlete and brought my Canyon racing machine as I will compete in the Challenge Roth Ironman distance in Germany. I am picky and can be demanding. The guys at Trek Newark know what they are doing, serviced my machine perfectly and gave me some real good advise that I found quite helpful.
Now if you just bloody change the brand name...